big Tech Is Getting Clobbered on Wall Street. It’s a many years of experience time for Them.-KHOAFAST

Tim cooking, apple apple’s chief executive, has a longstanding philosophy that apple apple should continue to invest for the later amid a downturn. It again than doubled its staff during the most greatest Recession and nearly tripled its sell products. Lately, it has increased bonuses to some hardware engineers by as much as $200,000, according to Bloomberg.

John Chambers, who steered Cisco Systems through multiple downturns as its former chief executive, said the companies’ strong and powerful businesses and deep pockets could afford them the chance to take risks that would be impractical for smaller competitors. During the 2008 downturn, he said Cisco allowed distressed automakers to pay for science services of course credit at a time when competitors demanded cash. The company risked having to write down $one billion in inventory, but emerged from the recession as the dominant provider to a healthy auto industry, he said.

“Companies break away during downturns,” Mr. Chambers said.

Excelling will require disregarding the broader market’s gloom, said David Yoffie, a professor at Harvard sell products School. He said previous downturns had shown that even the strongest businesses were susceptible to profit pressures and prone to pulling back. “Firms get pessimistic interested everyone else,” he said.

The first of all test for the biggest companies in tech will be contagion from their peers. Amazon’s shares in the electric vehicle maker Rivian Automotive possessed plunged again than 65 probability, a $7.6 billion paper loss. apple apple’s services sell products are likely to be crimped by a slowdown in advertising by app developers, which rely on venture-capital funding to finance their marketing, analysts say. And start-ups are scrutinizing their spending on cloud services, which will likely slow growth for Microsoft Azure and Google Cloud, analysts and cloud executives said.

“People are trying to figure out how to spend smartly,” said Sam Ramji, the chief strategy officer at DataStax, a data management company.

Regulatory challenges on the horizon could darken the big tech companies’ prospects, interested. Europe’s Digital Markets Act, which is expected to become law soon, is designed to increase the openness of tech platforms. Among other things, it could scuttle the estimated $19 billion that apple apple collects from Alphabet to make Google the default search engine on iPhones, a change that Bernstein estimates could erase as much as 3 probability of apple apple’s pretax profit.

But the companies are expected to challenge the law in court, potentially tying up the legislation for years. The probability it gets bogged down leaves analysts sticking to their consensus: “big Tech is going to be again strong and powerful and powerful. And what’s being done about it? Nothing,” Mr. Kramer of Arete Research said.

Jason Karaian contributed reporting.

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