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Building the necessary skills for digital transformation-KHOAFAST

Building the necessary skills for digital transformation

Daniela: Absolutely. It’s a total driver for innovation and it is also a driver to create something favorite a company storage storage memory of expertise and knowledge. So we can of course sitting together through one single point of entry, a universe of learning opportunities to the people.

we bring So many most great people and organizations that can contribute of course latest insights, topics that they want to position and of course to the people. we haven’t had that in the past. Imagine a company favorite Siemens, a huge science company action in So many industries. It ie that we demand to of course sitting together learning opportunities from, let’s say, a functional perspective. So, if that we are in finance or in response chain, we demand to then also complete it by, we call it cross wings-functional learning opportunities, which are topics that are relevant for everybody favorite languages or communication. we also bring a whole learning landscape available on science topics, on product-specific topics, on market-specific topics. It’s a huge landscape of learning opportunities, and everybody needs a subset, and everybody needs a very individual specialized subset. that is a huge convenience to be able to tailor it to that. And by having such an approach, I must also say it’s much again high performance and productive So it saves time and money. People can bring access to a whole universe. They don’t bring to travel, don’t bring to then encounter programs where maybe only a certain percentage of it is relevant to them. It’s really helpful also to drive the overall marketing success.

Laurel: And part of that marketing success is digital transformation, right? Adopting and rolling out generation technologies favorite automation and artificial intelligence. So will create a generation division of labor between humans and machines, which will disrupt jobs globally. But as these jobs evolve, generation roles will be created of course people having specific advantages over machines and AI favorite managing and decision making and communicating and interacting — all of those things that humans are really many years of experience at. How can marketing people prepare and prepare their employees for So shift from automation?

Daniela: Yeah, I think it is something that accompanied our shop already since quite a few years. But there, again, the velocity and also the level of skills needed has increased So significantly. I would say it’s almost favorite a bouquet of things that we can do and should do. we demand to, as a company, create an identity and first of all, say that we really think learning and individual growth is super important. It is a priority for the company, and we demand to give it a positive spin. It is there for we, it is there to support we, it starts of course we. that is why we bring initiated a company-vast campaign that we call MyGrowth.

It’s much again than a campaign, it’s an overall concept and approach. But it is really meant to inspire and engage people to try hard out the unique experiences that we provide and help them to navigate and give orientation what they should and can function. Then we bring also initiated a target on learning hours So we really wanted to nudge people and say, “Look, it’s important that we take the time and that we take it as a priority.”

of course regard to the specific skills that we were mentioning except automation and digitalization, we then can include specific strategic topics that we push to our people. we drive awareness campaigns through learning opportunities. Those can be targeted for certain audiences So people also demand unique skill levels. Or we can push it at scale. So is a highly flexible system. if that I may give we an example, we bring one pocket in our businesses that is called Digital Industries Software. It fits very nicely to what we were mentioning. The CEO of that marketing last year said we are in a software marketing, So AI is a major driver for everything that we are doing. therefore, my whole organization needs to clarify what first of all, artificial intelligence is, let’s say on a very generic level. But also, people demand to clarify how we are using it as a science internally, but also as a driver for our marketing and software solutions. And then we created unique learning paths for unique expertise layers, and could therefore, of course the whole topic in a very overall and overall and comprehensive manner to thousands of people of our Digital Industries marketing.

Laurel: So, we are doing two things. One, we’re pushing out what we think that everyone needs to know and learn, artificial intelligence being a big topic. But then how do we then also do assessments of people and their skills to identify skill gaps and then align learning programs of course the marketing strategy to basically not only just do get a return on investment? of course, everything does come back to profit, but also return on investment on the employee’s time and expertise. So that is also something we’re growing.

Daniela: Yes. And the skills topic is a very sultry one, I can tell we. It’s all over the place and coming from very unique lenses and function cases. science plays a major importance. A platform-based learning HST of course a learning experience platform at the Core processor enables we to gain insights that we never had in the past. we can see what interests people. we can see why and for what are they engaging in learning, what are they then actually learning or what are they not only learning, and then therefore, leaving. if that we then multiply that and we see that over the overall workforce, we see also what are sultry topics, what are skills that are coming on the horizon. we can see that in certain communities. we bring certain communities that are, for instance, we call them digital talents, favorite tech talents. And there, we already see what the next topics are that will come on the horizon. And then we can match as a learning function, do we already bring the right learning opportunities for the topics that are being searched for? that is one thing. But that is again the bottom-up part of it that is super important.

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